Cookie Policy

1. General Information

The Cookie Policy explains which cookieswe use for which purposes on our websites.

We use technologies on our website thatfacilitate the use of the website and improve the user experience or providevarious functionalities. Such technologies include, for example, cookies,pixels and scripts (hereinafter "cookies").

Cookies are small data sets that are stored on your terminal device andcontain data such as personal page settings and login information. This datarecord is generated by the web server with which you have established aconnection via your web browser and sent to you.

2. Handling Cookies

In principle, it is also possible to callup our web pages without cookies. However, if you wish to make full use of thefunctionalities of our web pages, you should accept the cookies that enable theuse of certain functions or make them more convenient.

Most web browsers are set by default toautomatically accept all cookies. However, you can object to the use of cookiesat any time with effect for the future by setting your browser so that it doesnot accept cookies or only accepts certain cookies.

3. Which Cookies do we use?

Basically, we use cookies of the following categories:

 Category
 Description
Necessary cookies
Necessary cookies are required to provide basic functions while using the website. These functions include, for example, the Google Tag Manager (our consent management tool). Google Tag Manager uses cookies to store information about whether users have given their consent and, if so, for which categories of cookies. For more information about Google Tag Manager, as well as your rights as a data subject, you can read our Cookie Policy.
Functional Cookies
Functional cookies enable the collection and storage of user settings (e.g., username, configurations) to enhance the user experience.
Performance Cookies
Performance cookies collect information about how our website is used (e.g., number of visits, time spent). These cookies are used to optimize the website.
Marketing Cookies
Marketing cookies are used to provide content that is more relevant to users and tailored to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure and control the effectiveness of advertising campaigns.

In addition, we use so-called analysis cookies in connection with webanalysis (see also the User Tracking section).

a) Storage period

Cookies can store files permanently or temporarily on your terminal device.

So-called permanent cookies store a file on your end device for a certainperiod of time until a specified expiration date (or until they areautomatically deleted again) of the cookie. Thus, for example, languagesettings are saved so that you do not have to make them again for our website.

A so-called session cookie temporarily stores a session identifier whileyou are active on our website. This prevents you from having to log in again,for example, when you change pages. Session cookies are deleted when you logout or lose their validity as soon as your session has expired..


b) First and Third Party Cookies

(1) First Party Cookie

A first party cookie is acookie that is set by a controller (or its processor). The website operator(see imprint) is responsible for data processing. The website operatorprocesses the data collected from the cookie for its own purposes, regardlessof whether it programmed the cookie itself or uses the cookie of a third party.(2) Third Party CookieA third party cookie is a cookie that is set by a third party that is notidentical to the operator of the website currently visited by the User. Thirdparty cookies originate from various third party domains, which can use thecookies flexibly to track user behavior on websites outside the third-partyprovider's offering (esp. for user-specific advertising). When the user firstvisits a page on which the advertising network displays advertising, athird-party cookie may be stored on the user's computer as a result of theadvertising present there. As a rule, the page visits and the respectiveduration of the user's stay are stored. If the user visits a page again thatalso contains advertising from the advertiser, the advertiser can recognize theuser on the basis of the cookie and, thanks to the information collected, offerthe user individual advertising from its own repertoire. The data collectedfrom the cookie is processed by the third party for its own purposes under itsown responsibility or under joint responsibility with us.c) Cookies used on this websiteBelow you will find a summary of the cookies we use, informing you about thepurpose and type of each cookie and how long it is stored:

(1) Necessary Cookies

Name of Cookie
First / Third Party Cookie
Purpose of  cookie
Type of cookie (session cookie or persistent cookie)
 g_tag 
 1st 
 Google Tag Manager uses cookies to store information about whether and, if so, for which categories of cookies users have given their consent.
 Persistent (1 Day)

(2) Functional Cookies

Name of cookies
 First / Third Party Cookie
 Purpose of cookie
Type of cookie (session cookie or persistent cookie) 
 AMP token
 1st
Cookie that contains a unique ID associated with each user on your domain
Session cookie
 test_cookie
 1st
 Display of personalized advertisements in the Google advertising network based on your pseudonymized surfing behavior collected via Google.
Measuring and optimizing the success of our Google Ads advertising campaigns.
Persistent (15 Minutes)
 pm_sess
 1st
 This cookie ensures that requests within a browser session are made by the user and not by other websites
Persistent (30 Minutes)
 pm_sess_NNN
 1st
This cookie ensures that requests within a browsing session are made by the user and not by other websites
Persistent (30 Minutes)
 aboutads_sessNNN
 1st
This cookie is used to associate multiple requests made by a user on a page with that user's session.
Persistent (30 Minutes)
 GA_OPT_OUT
 1st 
This cookie ensures that marketing preferences are stored and data is deleted accordingly.
10 Nov 2030 (all cookies)

(3) Performance Cookies

 Name of cookie
First / Third Party cookie 
Purpose of cookie 
Type of cookie (session cookie or persistent cookie) 
 _ga
 1st
Cookie to distinguish individual users 
Persistent (2 Years)
 _gid
 1st
Cookie to distinguish individual users on your domain
Persistent (24 Hours)
 _gat
 1st
Cookie to limit the number of user requests to maintain the performance of your website
Session cookie
 _gac_
 1st
Cookie with a unique ID that allows Google Analytics and Ads to work together.
Persistent (90 Days)
 FPLC
 1st
This cookie allows to count visits and traffic sources so that we can measure and improve the performance of our website
Persistent (2 Years)
 __utma
 1st
This cookie is used to distinguish users and sessions.
This cookie contains the information about when the visitor first visited the site, how many times he visited it and when he last visited it.
Persistent (30 Minutes)
 __utmb
 1st
This cookie contains a timestamp of when the visitor left the site and provides information about how long the visitor has been on our site
Session cookie
 __utmc
 1st
Contains a randomly generated session ID. This cookie is no longer actively used and is only set for compatibility with an older version of Google Analytics
Persistent (10 Minutes)
 __utmt
 1st
This cookie is used to throttle the request rate and is deleted after 10 minutes
Persistent (6 Months)
 __utmz
 1st
This cookie stores information about from which source (from which other website or via which advertisement) a user last came to the website.
Persistent (2 Years)
 __utmv
 1st
This cookie stores user-related data that has been passed from the website to Google Analytics.
Persistent (2 Years)
 FPID
 1st
This cookie is used to recognize visitors.
Persistent (2 Years)
 _gaexp
 1st
Set to check whether the browser allows cookies to be set. Does not contain any identifiers.
Change by visitor - max 90 Days
 _opt_awcid
 1st
Contains a randomly generated user ID. Based on this ID, Google can recognize the user across different websites and display personalized advertising.
Persistent (24 Hours)
 _opt_awmid
 1st
This cookie is set when a user accesses the website by clicking on a Google ad. It contains information about whose customer account the clicked ad was placed from.
Persistent (24 Hours)
 _opt_awgid
 1st
This cookie is set when a user accesses the website by clicking on a Google ad. It contains information about which advertising campaign the clicked ad belongs to.
Persistent (24 Hours)
 _opt_awkid
 1st
This cookie is set when a user arrives at the website by clicking on a Google ad. It contains information about the selection criteria on the basis of which the ad was placed, for example, which keyword was booked with Google.
Persistent (24 Hours)
 _opt_utmc
 1st
This cookie stores information about which marketing campaign a user last used to access the website.
Persistent (24 Hours)
 id
 3rd
This cookie is used by Google DoubleClick to store the user's actions on the website after viewing or clicking on one of the ads.
Session cookie

(4) Marketing Cookies

 Name of cookie
 First/ Third Party cookie
 Purpose of cookie
 Type of cookie (session cookie or persistent cookie)
IDE
 3rd
Visitor numbers, click behavior, usage flows to improve website content, Individualized advertising on the website / Personalized product suggestions (targeting), Creation of user profiles, Statistical evaluations
Persistent (max. 2 Years)
_fbc
 1st
This cookie is set when a user clicks on a Facebook ad to reach the website. It contains information about which ad was clicked, so that successes achieved, such as orders or contact requests, can be assigned to the ad.
Persistent (max. 2 Years or until revocation)
 
_fbp
 1st

Display of personalized ads in the Facebook ad network (Facebook Ads) based on your pseudonymized surfing behavior collected via the Facebook pixel.

Contains a randomly generated user ID and the time of your first visit. Based on this ID, Facebook can recognize returning users on this website and merge the data from previous visits.

Persistent (max. 2 Years or until revocation)
__gsas
 1st

Display of personalized advertisements in the Google advertising network based on your pseudonymized surfing behavior collected via Google.

Measuring and optimizing the success of our Google Ads advertising campaigns.

Persistent (3 Months)
__gpi
 3rd

Display of personalized advertisements in the Google advertising network based on your pseudonymized surfing behavior collected via Google.

Measuring and optimizing the success of our Google Ads advertising campaigns.

Persistent (13 Months)
__gpi_optout
 1st

Display of personalized advertisements in the Google advertising network based on your pseudonymized surfing behavior collected via Google.

Measuring and optimizing the success of our Google Ads advertising campaigns.

Persistent (13 Months)
NID
 3rd

Display of personalized advertisements in the Google advertising network based on your pseudonymized surfing behavior collected via Google.

Measuring and optimizing the success of our Google Ads advertising campaigns.

Persistent (6 Months)
DSID
 3rd

Display of personalized advertisements in the Google advertising network based on your pseudonymized surfing behavior collected via Google.

Measuring and optimizing the success of our Google Ads advertising campaigns.

Persistent (2 Weeks)
id
3rd
DoubleClick used to store the user's actions on the website after viewing or clicking on one of the ads.
Session cookie
__gads
3rd

Display of personalized advertisements in the Google advertising network based on your pseudonymized surfing behavior collected via Google.

Measuring and optimizing the success of our Google Ads advertising campaigns

Persistent (13 Months)
_gac_
 1st
This cookie is set when a user clicks on a Google ad to reach the website. It contains information about which ad was clicked, so that successes achieved, such as orders or contact requests, can be assigned to the ad.
Persistent (90 Days)

4. Third party services

a. Google Tag Manager


i. General information

We use Google Tag Manager, which helps us manage the cookies used on thewebsite. Google Tag Manager uses cookies to store information about whetherusers have given their consent and, if so, for which categories of cookies. Inthis context, the following data is processed:

·       IP address

·       User Agent

·       URL

·       Referrer URL

·       Timestamp

·       List of server calls

·       Privacy relevant cookies

·       Privacy relevant events

 

ii. Purpose and legal basis of processing

Processing user personal data using Google Tag Manager allows us to storeinformation about the consent given by users. This helps us provide additionalcontent to users and avoid setting certain cookies when the user has not givenconsent to use such cookies. If we did not collect this information, we wouldnot be able to ensure that our cookies and website function properly and somefeatures of the website may not be available to you. The legal basis for suchprocessing of personal data is our legitimate interest under Article 6(1)(f)DSGVO. If you are located in Argentina, Belarus, Malaysia, Oman, Russia, theUnited Arab Emirates or Turkey, your continued use of this website will bedeemed to be your consent to the processing of personal data under Google TagManager as described in this Section 4. a..

 

Depending on your place of residence, other or additional provisions mayapply in addition to the GDPR. See Section 5 "Provisions of LocalLaw" of this Cookie Information for an overview of applicable provisionsof local law.

 

iii. Storage period

The data stored by Google Tag Manager will be deleted when the data is nolonger needed for our purposes mentioned above. This is the case after 14 days(after retrieval).

 

iv. Right to object

You have the right to object to the processing of personal data inconnection with Google Tag Manager. Further information about your rights as adata subject can be found in our privacy notice

Data protection notice

Depending on your country of residence, other or additional rights mayapply. You can find more detailed information in section 6 "Certainadditional rights of data subjects" of this Cookie Information.

 

 

5. User Tracking

 

Use of Google Analytics

 

1. General information
We use the Google Analytics analysis tool on our website. Google Analytics isprovided by Google Ireland Ltd, Gordon House, Barrow Street Dublin 4 Ireland.Google Analytics uses cookies to store and systematically evaluate the behaviorof our website visitors. As part of this, the following data is collected:

* IP address of the user (anonymized).
* Unique user ID assigned to a browser
* Click behavior of the user on the website
* The subpages that the user has called up
* Browser type, URL, screen resolution
* Timestamp

The IP address is not stored in full, as the last octet of the IP addressis masked before storage. The shortened IP address cannot be assigned to auser's device.

 

2. Purpose and legal basis for data processing
a) Analytics
The data processing of the user's personal data with the help of GoogleAnalytics enables us to analyze the usage behavior of our users. By evaluatingthe collected data, we can gather information about the use of individualcomponents of our website. This helps us to continuously improve our ownwebsite and its usability. The legal basis for this data processing of personaldata is your consent pursuant to Art. 6 para. 1 subpara. 1 letter a) DSGVO.

 

b) Personalization and marketing
In addition, we may use the data collected by Google Analytics cookies topersonalize our online offers and provide you with content and advertisingtailored to your personal interests. For this purpose, you will be assigned togroups based on your personal interests, which we learn about through your useof our website.

 

3. Storage period
The data stored by Google Analytics will be deleted as soon as you revoke yourconsent or the data is no longer needed for our purposes mentioned above. Thisis the case after 180 days.

 

4. Possibility of "opt-out
You have the option to prevent Google Analytics from collecting yourinformation when you visit our website. You can either change your browsersettings so that cookies are no longer set, or revoke your consent to the useof cookies in our cookie settings.

 

5. Place of processing
EU/EEA; UK (According to EU Commission safe third country); USA and other thirdcountries (based on EU Commission standard data protection clauses, Article46(2)(c) DSGVO or if applicable based on adequacy decisions (Article 45DSGVO)), consent according to Article 49(1)(a) DSGVO.

Lyntics has accepted the data processing agreement with the use of GoogleAnalytics. You can find more information about Google's data processingagreement here. As well as further information under: http://www.google.de/intl/de/policies/privacy as well as at: https://business.safety.google/adscookies/

 

6. Lead Generation LinkedIn

On our LinkedIn account, we use the function thatallows LinkedIn members to submit their contact and other information (leadgeneration form). In this context, we process this data ("form data")only for lawful purposes to which the registered LinkedIn members haveconsented. The questions in our Form do not contain sensitive data, includingdata revealing an individual's racial or ethnic origin, political opinions,religious or philosophical beliefs, trade union membership; health or sexualorientation data; criminal offense data; government-issued identification;logins and passwords; financial account information; and information aboutminors under the age of 16.

Form data is available to us or an authorized thirdparty through LinkedIn for up to 90 days, provided LinkedIn members haveconsented to the storage of the data.

Subject to our privacy policy associated with leadgeneration forms on pages, the reasonable privacy expectations of registeredLinkedIn members, applicable laws, these Terms, and the scope of any consentsobtained through lead generation forms on pages, we ourselves use form data tocontact LinkedIn members who request it.

In the event of revocation or requests for deletion ofthe form data from LinkedIn members, the data will be deleted by us inaccordance with the relevant legal requirements.

Lyntics, where data makes sense.

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